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Digital Marketing Diploma

Next program start dates:
Monday, April 3, 2023
Monday, May 1, 2023
Apply Online
CPR Registration
Engaging Course Material
Instructors make a wide variety of digital tools fun and easy to learn and master quickly
Market for Businesses
Business-focused program ensures students learn the skills needed to market any brand
Real Customer Projects
Students take their skills into the real world with customer projects and a 4-week practicum
Diploma

Digital Marketing Diploma

Length

46 Weeks

Location

Alberta

Offered

On-site / Online / Combination

Available

Morning Evening Weekend

Digital Marketing Diploma

Program Overview

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Digital Marketing Diploma Summary

The Digital Marketing Diploma Program at ABM College helps equip students with various strategies, techniques and skills needed for a successful career as a digital marketer. Students will be immersed in the world of all digital channels including social media, email marketing, web design, SEO and more. Students end with a 4-week practicum to develop and execute online business strategy in a hands-on, real-world environment.

Take the "ABM College Digital Arts Career Training Readiness" Quiz

Digital Marketing Diploma Description

ABM College’s Digital Marketing program was designed to help cultivate students with forward-thinking programs and a combination of theory and technical skills to help make them versatile and well-rounded professionals.

This program aims to educate students on the skills required to design, implement and manage successful multi-channel digital campaigns. Students will learn to create actionable digital marketing strategies and gain knowledge to increase sales and market awareness of small businesses and enterprises. This program offers a comprehensive course that provides the essential knowledge and skills required in modern-day businesses.

Students will learn more about the fundamentals of Digital Marketing which includes: 

  • An in-depth understanding of Google Ads and other PPC advertising
  • Search Engine Optimization (SEO) principles, application, and theory 
  • Business communication, consumer behaviour, and e-commerce strategies 
  • Social media, content and mobile marketing theories and application 
  • Digital marketing analytics with a focus on data interpretation, analysis as well as research processes and methodologies

Career Opportunities

  • Digital Marketing Coordinator
  • Junior Web Developer
  • SEO Specialist
  • Social Media Specialist
  • Marketing Assistant

Salary Range

A graph shows the average salary of digital marketer in Canada, the range is from $54,000 to $84,000 (CAN).

Digital Marketing Diploma Information Kit

This kit includes important details on the Digital Marketing Diploma program at ABM College.

I understand that by submitting this form, I consent to be contacted by email, phone, or any other form of communication by ABM College. My consent can be withdrawn at any time.

Note: For non-domestic students with a study permit or visa, please see our International Students form here.

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Is this program right for you?

Take our quick readiness quiz.

The fun online quiz will take you less than 5 minutes to complete and will help us understand your career goals and the kind of setting where you would be most comfortable working.

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An instructor at ABM College teaches his student the principles of Digital Marketing

Admission Requirements

Standard Admission

Mature Admission

Detailed Requirements

ABM College helped make my career in Health Care Aide very possible. The teachers, instructors and employees are great and helpful. I am very satisfied and happy to be member of the ABM college family. I highly recommended it to all the students out there.

Annie Celestino

Course Components

1. Foundations of Digital Marketing

2. Digital Marketing Strategy

3. Website Design & Optimization 1

4. Business Communications & Email Marketing

5. Website Design & Optimization 2

6. E-Commerce Principles

7. Business Automation Tools

8. Search Engine Optimization (SEO) Principles

9. Consumer Behaviour

10. Social Media for Business

11. Mobile Marketing

12. Digital Media Production

13. Content Marketing Strategy

14. Business Plan & Project Management

15. Digital Marketing Analytics

16. Advertising

17. Methodology

18. Practices & Ethics of Digital Marketing

19. Capstone Career Prep

20. Practicum

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